WHY YOUR WEBSITE NEEDS A SMART PIXEL
More than 90% of all website users do not complete a lead form. With cookies ending in Q4 of 2024, how will you know who those users are?
How many lost customers is that for your business?
HOW IT WORKS
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Pixel Installation
The AutoGrowl Smart Pixel image is placed in the header of the website. This allows it to track all pages on that website.
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Data Delivery
Data is posted in real time to the AutoGrowl Smart Pixel CXP platform. Data can also be exported out of the platform to a standard Microsoft Excel comma separated value file.
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Data Accuracy
There are 12 proprietary data points that have to be satisfied in order to make a match. IP address is also used as a 13th data point as a geography check. As for the accuracy of the email, there is no correct percentage of deliverable emails that they see. They typically see 50-75% of the emails as deliverable.
Identifiers & Behaviors
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Birth Date
First Name
MI (Middle Initial)
Last Name
Suffix
Gender
Age
Marital Status
Presence of Children
Number of Children
Ethnic
Language Pref
Dwelling Type
Home Owner Renter
First Year in Home
Home Value
Years since home was built
Current age of mortgage
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Email
Zip
Delivery Address
City
State
ZIP+4
Latitude
Longitude
Cell Carrier
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Auto Vin
Year
Make
Model
Trim
Style
Vehicle Type
Body Type
Body Subtype
Doors
MSRP
GVW Range
Gross Vehicle Weight Rating
TMP Tank1 Gal
Max Payload
Tonnage
DEF Engine ID
Drive Type
Fuel Type
DEF Engine Block
DEF Engine Cylinders
DEF Engine Size
Engine Size UOM
DEF Engine Aspiration
DEF Trans ID
DEF Trans Type
DEF Trans Speeds
Auto Purchase Type
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Estimated Income Range
Estimated Income
Net Worth
Credit Range of New Credit
Debt Cons
PayDayApp
Bank Card Holder
Gas Department Retail Card Holder
Travel and Entertainment Card Holder
Credit Card Holder Unknown Type
Premium Card Holder
Upscale Department Store Card Holder
Bank Card Presence in Household
Investment Estimated Residential Properties Owned
Investments Personal
Investments Real Estate
Investments Stocks Bonds
Investments Foreign
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Sporty Living
Outdoorsmen
Gamblers
Mag Subscriber
Arts
Photography
Crafts
Aviation
Music Avid Listener
Reading General
Food Wines
Lifestyles Interests and Passions Raft Hobbies
Sports and Leisure
Military Memorabilia Weaponry
Health Enthusiast
Exercise Running Jogging
Exercise Walking
Exercise Aerobic
Health Medical
Dieting Weight Loss
Self Improvement
Career Improvement
Ailment
Comp Own
BizOp
Home Based Business
Single Parent
Grandchildren
Spectator Sports Auto Motorcycle Racing
Spectator Sports TV Sports
Spectator Sports Football
Spectator Sports Baseball
Spectator Sports Basketball
Spectator Sports Hockey
Spectator Sports Soccer
Tennis
Golf
Snow Skiing
Motorcycling
NASCAR
Boating Sailing
Scuba Diving
Tobacco User
Alcohol User
Insurance Purchaser Flag
Vehicle Maintenance
Online Ticket Purchaser
Movie Ticket Purchaser
HH Exp Total
HH Exp Utilities
HH Exp Food
HH Exp Alcohol
HH Exp Apparel
HH Exp Transportation
HH Exp Health Care
HH Exp Retail
HH Exp Non Retail
HH Exp Gifts
HH Exp Misc
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Apparel
Health and Beauty
Children's Products
Collectibles
Consumer Electronics
Gaming
Books and Magazines
High End Appliances
Home Furnishings Decorating
Gardening
Online Purchasing Indicator
Value Priced General Merchandise
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Charitable Donation
Animal Welfare Charitable Donation
Arts or Cultural Charitable Donation
Children's Charitable Donation
Environment or Wildlife Charitable Donation
Health Charitable Donation
International Aid Charitable Donation
Political Charitable Donation
Religious Charitable Donation
Veterans Charitable Donation
Other Types of Charitable Donations
Community Charities
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HTTP Referer
HTTP User Agent
Request URI
Voter Party
Carrier Route
MSA
MSA code
Age Range
Hispanic Country of Origin
Ethnic Confidence
Language
Number of Lines of Credit Trade Counter
Membership Clubs
American Express Premium
American Express Regular
Discover Premium
Discover Regular
Gasoline or Retail Card Premium
Gasoline or Retail Card Regular
Mastercard Premium
Mastercard Regular
Visa Gold Premium
Visa Regular
Debt Cons
Education
College Student
Education Online
Occupation
Business Owner
Investor
Technology Rank
Air Conditioning
Pool
Fuel
Sewer
Water
Pets
Cat Owner
Dog Owner
Any Donor
Donation Contribution
Mail Order Donor
Browser
Device
OS
FAQs
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The excel will include data such as pages visited on your website, name, email, address, marital status, gender, vehicle owned, etc as long as the data is available. Note that we do not append phone numbers for legal reasons. In some instances, you will see different record ID’s but it ends up being the same person. This happens because we may have more than one device ID for a person or household or two people that use the same computer and email so you get data for both.
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For matching, the answer is no. However, it is used for authentication. When geo-locating an IP address the latitude and longitude returned will be a 0.43 mile radius that encompasses the actual location of the physical address where that IP comes from. This is referred to as "the last half mile" within the telecommunications industry. After AutoGrowl Smart Pixel's proprietary algorithms determine the true location of the consumer, a geography check is completed to ensure the user is within this 0.43 radius using the IP Addresses latitude and longitude coordinates.
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AutoGrowl Smart Pixel data comes from all walks of life. Online data, offline data, transactional data, Real Property Records, Public records, Consumer data file, VIN data file, New Mover file, as well as affiliate data aggregators and more. When a user visits a site with AutoGrowl Smart Pixel the image fires and a series of real time queries occur. Data is returned from the queries, a fingerprint is built and a match process is run. While this sound like a lot, it all happens in about 400 milliseconds (0.004 seconds).